A quick Google search today shows the headlines above — and if the swirling rumors are true, Coty may be investing $600 million in Kylie Cosmetics, and will own 51% of the company.

Jenner would retail partial ownership, according to W Magazine — as Kylie joins the CoverGirl, Rimmel London and OPI family.

Recently, Kylie Cosmetics launched Kylie Skin — and hair care and baby product lines are in the works, reports say.